Privacy Policy

DATA PROTECTION DECLARATION

  1. INFORMATION ABOUT THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE RESPONSIBLE PARTY

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about the handling of your personal data when using our website. Personal data includes all data that can be used to identify you personally.

1.2 The responsible party for data processing on this website, in accordance with the General Data Protection Regulation (GDPR), is [Shop Name]. The responsible party is the natural or legal person that alone or jointly with others decides on the purposes and means of processing personal data.

1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the responsible party). You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser’s address bar.

2) DATA COLLECTION WHEN VISITING OUR WEBSITE
When you visit our website solely for informational purposes, meaning you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website:

  • The website you visited
  • Date and time of access
  • Amount of data sent in bytes
  • Source/reference from which you accessed the page
  • Browser used
  • Operating system used
  • IP address used (if applicable: in anonymized form)

The processing is carried out in accordance with Art. 6 (1) (f) GDPR based on our legitimate interest in improving the stability and functionality of our website. There is no transfer or other use of the data. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.

3) COOKIES
To make visiting our website attractive and to enable the use of certain functions, we use cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session (so-called session cookies). Other cookies remain on your device and allow us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). If cookies are set, they collect and process specific user information such as browser and location data as well as IP address values.

Persistent cookies are automatically deleted after a predetermined duration, which can vary depending on the cookie. Some cookies are used to simplify the ordering process by storing settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed through individual cookies we implement, the processing occurs in accordance with Art. 6 (1) (b) GDPR either for the performance of a contract or according to Art. 6 (1) (f) GDPR to safeguard our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the site visit.

We may collaborate with advertising partners who help us make our online offerings more interesting for you. For this purpose, cookies from partner companies may also be stored on your hard drive when you visit our website (third-party cookies). If we work with aforementioned advertising partners, you will be individually and separately informed about the use of such cookies and the scope of the information collected in the following paragraphs.

Please note that you can configure your browser to be informed about the setting of cookies and to decide individually on their acceptance or to exclude the acceptance of cookies for specific cases or generally. Each browser differs in how it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find this information for the respective browsers at the following links:

  • Internet Explorer: [Link]
  • Firefox: [Link]
  • Chrome: [Link]
  • Safari: [Link]
  • Opera: [Link]

Please note that if you do not accept cookies, the functionality of our website may be limited.

4) CONTACTING US
In the context of contacting us (e.g., via contact form or email), personal data is collected. Which data is collected in the case of a contact form is apparent from the respective contact form. This data is used exclusively for the purpose of responding to your inquiry or for contacting you and the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your inquiry in accordance with Art. 6 (1) (f) GDPR. If your contact is aimed at concluding a contract, an additional legal basis for processing is Art. 6 (1) (b) GDPR. Your data will be deleted after the inquiry has been fully processed, which is the case when it can be inferred from the circumstances that the matter has been conclusively clarified and provided that no statutory retention obligations conflict.

5) DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT EXECUTION
According to Art. 6 (1) (b) GDPR, personal data will continue to be collected and processed when you provide us with this information for the performance of a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. Deletion of your customer account is possible at any time and can be done by sending a message to the address of the responsible party mentioned above. We store and use the data you provided for contract execution. After complete execution of the contract or deletion of your customer account, your data will be restricted for storage based on tax and commercial law retention periods and deleted after the expiration of these periods, unless you have expressly consented to further use of your data or we have reserved further data usage that is legally permissible, of which we will inform you accordingly below.

6) USE OF YOUR DATA FOR DIRECT ADVERTISING
6.1 Registration for our Email Newsletter
If you register for our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing additional data is voluntary and will be used to personally address you. We use the so-called double opt-in procedure for sending the newsletter. This means that we will only send you an email newsletter after you have explicitly confirmed that you consent to receiving the newsletter. We will then send you a confirmation email, asking you to confirm by clicking a corresponding link that you wish to receive newsletters in the future.

By activating the confirmation link, you grant us your consent to use your personal data in accordance with Art. 6 (1) (a) GDPR. When you sign up for the newsletter, we store the IP address entered by your Internet Service Provider (ISP) as well as the date and time of registration to trace any possible misuse of your email address at a later time. The data we collect when registering for the newsletter is used solely for the purpose of advertising communication via the newsletter. You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a corresponding message to the responsible party mentioned above. After unsubscribing, your email address will be promptly deleted from our newsletter distribution list unless you have expressly consented to further use of your data or we have reserved a legally permissible further data usage, of which we will inform you in this declaration.

6.2 Sending the Email Newsletter to Existing Customers
If you provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range via email. For this purpose, we do not need to obtain separate consent from you. The data processing is based solely on our legitimate interest in personalized direct advertising in accordance with Art. 6 (1) (f) GDPR. If you initially objected to the use of your email address for this purpose, we will not send emails. You have the right to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by notifying the responsible party mentioned at the beginning. You will incur only the transmission costs according to the basic rates. Upon receipt of your objection, the use of your email address for advertising purposes will be promptly ceased.

7) DATA PROCESSING FOR ORDER EXECUTION
7.1 The personal data we collect will be passed on to the transport company commissioned with the delivery as far as this is necessary for the delivery of the goods. Your payment data will be passed on to the bank commissioned with payment processing, as far as this is necessary for the payment processing. If payment service providers are used, we will inform you specifically about them below. The legal basis for data transfer is Art. 6 (1) (b) GDPR.

7.2 Use of Payment Service Providers

  • PayPal
    If you pay via PayPal, credit card via PayPal, direct debit via PayPal, or—if offered—“purchase on account” or “installment payment” via PayPal, we will pass your payment data on to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") as part of the payment processing. The transfer is made in accordance with Art. 6 (1) (b) GDPR and only to the extent that this is necessary for payment processing.

PayPal reserves the right to conduct a credit check for the payment methods credit card via PayPal, direct debit via PayPal, or—if offered—"purchase on account" or “installment payment” via PayPal. For this purpose, your payment data may be transferred in accordance with Art. 6 (1) (f) GDPR based on PayPal’s legitimate interest in establishing your creditworthiness to credit agencies. The result of the credit check regarding the statistical probability of default is used by PayPal to decide on the 

provision of the respective payment method. You can find more information on PayPal's privacy policy at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

  • Klarna
    If you select Klarna’s payment services, the payment will be processed by Klarna AB, Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter "Klarna"). You can find more information on Klarna's privacy policy at https://www.klarna.com/de/datenschutz/.

8) YOUR RIGHTS
You have the right:

  • In accordance with Art. 15 GDPR to request information about your personal data processed by us.
  • In accordance with Art. 16 GDPR to demand the correction of incorrect or incomplete personal data stored by us.
  • In accordance with Art. 17 GDPR to demand the deletion of your personal data stored by us, unless the processing is necessary for exercising the right to freedom of expression and information, for fulfilling a legal obligation, for reasons of public interest, or for asserting, exercising, or defending legal claims.
  • In accordance with Art. 18 GDPR to demand the restriction of the processing of your personal data.
  • In accordance with Art. 20 GDPR to receive your personal data provided to us in a structured, common, and machine-readable format or to request the transfer to another controller.
  • In accordance with Art. 77 GDPR to complain to a supervisory authority.

9) DATA SECURITY
We take appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, or misuse. Our security measures are continuously improved in line with technological developments.

10) CHANGES TO THIS DATA PROTECTION DECLARATION
We may update this data protection declaration from time to time to comply with legal requirements or to reflect changes to our services. The respective current version is valid for your visit to our website.

Google DoubleClick We use DoubleClick, an advertising service from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). DoubleClick uses cookies to serve ads based on a user's previous visits to our website or other websites on the internet. This allows Google and its partners to serve ads based on your visits to our and other sites on the internet. You can see and manage the ads displayed to you on Google and their partners by visiting the Google Ads Settings page at https://www.google.de/settings/ads.

DoubleClick also uses cookie IDs to collect so-called conversions related to ad requests. For instance, this occurs when a user sees a DoubleClick ad and later visits the advertiser's website with the same browser and makes a purchase. According to Google, DoubleClick cookies do not contain personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection with Google's server. We have no influence on the extent and further use of the data collected by Google through the use of this tool, and therefore inform you according to our current knowledge: By integrating DoubleClick, Google receives the information that you have accessed the corresponding part of our online presence or clicked on one of our ads. If you are registered with a Google service, Google can associate the visit with your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider can discover and store your IP address.

If you want to object to participating in this tracking process, you can disable cookies for conversion tracking by adjusting your browser settings to block cookies from the domain www.googleadservices.com at https://www.google.de/settings/ads, noting that this setting will be deleted when you delete your cookies. Alternatively, you can learn about setting cookies and make settings at the Digital Advertising Alliance’s website at www.aboutads.info. Finally, you can set your browser to notify you when cookies are being set and decide individually on their acceptance or exclude the acceptance of cookies for specific cases or generally. If you do not accept cookies, the functionality of our website may be limited.

Google LLC, based in the USA, is certified under the US-European Privacy Shield framework, which ensures compliance with the data protection standards applicable in the EU.

For more information about the privacy policies of DoubleClick by Google, please visit: https://www.google.de/policies/privacy/

Google AdWords Conversion Tracking This website uses the online advertising program "Google AdWords" and within Google AdWords, the conversion tracking of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use Google AdWords to promote our attractive offers on external websites using advertising media (so-called Google AdWords). We can determine the success of individual advertising measures in relation to the data from the advertising campaigns. Our goal is to display ads that are of interest to you, make our website more interesting for you, and achieve a fair calculation of advertising costs.

The cookie for conversion tracking is set when a user clicks on an ad served by Google AdWords. Cookies are small text files stored on your computer system. These cookies usually expire after 30 days and do not serve personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies cannot be tracked across the websites of AdWords customers. The information collected through the conversion cookie is used to create conversion statistics for AdWords customers who opted for conversion tracking. The customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that would allow them to personally identify users. If you do not want to participate in tracking, you can block this use by disabling the Google conversion tracking cookie via your internet browser's user settings. You will then not be included in the conversion tracking statistics. We use Google AdWords based on our legitimate interest in targeted advertising according to Art. 6 (1) (f) GDPR.

For further information on Google’s privacy policies, visit: https://www.google.de/policies/privacy/

You can permanently deactivate cookies for ad settings by preventing them through a corresponding setting in your browser software or by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/plugin?hl=en

Please note that certain features of this website may no longer be fully functional if you disable the use of cookies.

Web Analysis Services Google (Universal) Analytics

  • Google Universal Analytics This website uses Google Analytics, a web analysis service from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses so-called "cookies," text files that are stored on your computer and that enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including the truncated IP address) is usually transmitted to a Google server in the USA and stored there.

This website uses Google Analytics exclusively with the extension "_anonymizeIp()", which ensures the anonymization of the IP address by truncation and excludes direct personal references. By the extension, your IP address will be truncated by Google within member states of the European Union or in other contracting states of the agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. In these exceptional cases, this processing takes place according to Art. 6 (1) (f) GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.

On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activities, and to provide additional services related to website usage and internet usage to us. The IP address transmitted by your browser in the context of Google Analytics will not be merged with other Google data.

You can prevent the storage of cookies by adjusting your browser software settings; however, we would like to point out that in this case, you may not be able to use all features of this website to their full extent. You can additionally prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google as well as the processing of this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en

Alternatively, instead of the browser plug-in or within mobile device browsers, please click on the following link to set an opt-out cookie, which will prevent the collection by Google Analytics on this website in the future (this opt-out cookie works only in this browser and only for this domain; if you delete your cookies in this browser, you will need to click this link again): Disable Google Analytics

Google LLC, based in the USA, is certified under the US-European Privacy Shield framework, which ensures compliance with the data protection standards applicable in the EU.

This website also uses Google Analytics for cross-device analysis of visitor flows, which is conducted via a user ID. When a page is first accessed, a unique, permanent, and anonymized ID is assigned to the user, which is set across devices. This allows interaction data from different devices and sessions to be attributed to a single user. The user ID does not contain personal data and does not transmit such data to Google.

You can object to the collection and storage of data via the user ID at any time with future effect. For this, you must deactivate Google Analytics on all systems you use, such as in a different browser or on your mobile device.

You can deactivate it using a browser plug-in from Google (https://tools.google.com/dlpage/gaoptout?hl=en). Alternatively, instead of the browser plug-in or within mobile device browsers, please click on the following link to set an opt-out cookie, which will prevent the collection by Google Analytics on this website in the future (this opt-out cookie works only in this browser and only for this domain; if you delete your cookies in this browser, you will need to click this link again): Disable Google Analytics.

Further information on Universal Analytics can be found here: https://support.google.com/analytics/answer/2838718?hl=en&ref_topic=6010376

Retargeting/Remarketing/Recommendation Advertising Facebook Custom Audience via Pixel Method This website uses the "Facebook Pixel" from Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). With explicit consent, user behavior can be tracked after they have seen or clicked on a Facebook ad. This method serves to evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help optimize future advertising measures.

The collected data is anonymous to us, meaning we do not draw any conclusions about the identity of users. However, the data is stored and processed by Facebook, allowing for a connection to the respective user profile, and Facebook can use the data for its own advertising purposes, in accordance with Facebook’s data usage policy (https://www.facebook.com/about/privacy/). You can enable Facebook and its partners to serve ads on and off Facebook. A cookie may also be stored on your computer for these purposes. These processing operations take place exclusively upon granting explicit consent in accordance with Art. 6 (1) (a) GDPR.

Consent to the use of the Facebook Pixel may only be granted by users older than 13 years. If you are younger, please ask your guardians for permission.

Facebook Inc., based in the USA, is certified under the US-European Privacy Shield framework, which ensures compliance with the data protection standards applicable in the EU.

To deactivate the use of cookies on your computer, you can set your internet browser so that no more cookies are stored on your computer or delete cookies that are already stored. However, if you do this, you may not be able to use all features of our website.

For more information about Facebook's privacy policy, please visit: https://www.facebook.com/about/privacy/